Alexander Meili15 ago 20222 Min. de lecturaLoyalty Program Assessment by KPIs.Loyalty programs are booming, but the evidence of their effectiveness is controversial. Many companies are unsure whether and how to use...
Alexander Meili29 dic 20211 Min. de lecturaEverything You Need to Know About Loyalty ProgramsWant to create a customer loyalty program that increases retail sales? Check out this guide on customer loyalty cards and retail rewards...
Alexander Meili29 dic 20211 Min. de lecturaLoyalty Report 2020In 2019, more than 200 participants from Germany, Austria, Switzerland, Spain and Ukraine took part in the survey. Of these, around 50...
Alexander Meili29 dic 20214 Min. de lecturaGrenzen des Customer Lifecycle & Renaissance des RFMCustomer Success Manager sind darauf bedacht, den Kundenlebenszyklus zu kennen und zu beeinflussen. Sie definieren Strategien und...